At a glance
Helping a Dubai bakery café get found before the first coffee
A great bakery café can be sitting around the corner from someone — but if it doesn’t show up when they search, that customer may never know it exists.
For this Dubai bakery café, the goal was simple: improve how the business appeared across Google and AI-powered search, make the website easier to use, and turn more local searches into visits, calls and enquiries.
Client
Dubai Bakery
Location
Dubai - United Arab Emirates
Timeline
6 months
Website
Restricted
+148%
Organic website traffic
+96%
Google Business Profile discovery
4 → 21
Keywords appearing in Google’s top 3 positions
+73%
Calls and direction requests from Google
01
The challenge
Great at the work. Invisible on Google.
The café already had a strong product and a loyal group of customers, but its digital presence wasn’t doing it justice.
The website was dated, difficult to navigate on mobile and wasn’t structured around the way people actually searched for cafés and bakeries in Dubai.
At the same time, the business had limited visibility for valuable local searches such as:
bakery café in Dubai
fresh bakery near me
breakfast café Dubai
artisan bakery Dubai
coffee and pastries near me
Its Google presence also needed work, and information about the café wasn’t always easy for search engines or AI platforms to understand.
In short, people were looking for exactly what the café offered but competitors were often appearing first.
02
What we did
One plan, three moves.
Rather than treating SEO as a list of keywords, the focus was on the whole customer journey.
01
Website Rebuild
We redesigned the café’s website to be faster, easier to use and clearer on mobile, with a stronger focus on its menu, location and turning visitors into customers.
02
SEO & Local Search
We improved the website and Google presence around the searches people actually use when looking for cafés, bakeries, breakfast and fresh pastries in Dubai.
03
GEO & AI Visibility
We structured the café’s content and business information to make it easier for Google, ChatGPT and other AI-powered search tools to understand, discover and recommend the business.
03
The results
More of the right enquiries, every month.
Over six months, the café began gaining significantly more visibility across organic and local search.
+61%
Non-branded search visibility
The café also began appearing for a wider range of searches beyond its own business name — meaning more people were discovering it while deciding where to eat, rather than only searching after they already knew the café existed.
Before
After
“
We knew people loved what we offered, but online we were much harder to find than we should have been. The new website and search work made a noticeable difference we started seeing more people discover us through Google, not just word of mouth.
Nadia Rahman
Role, Business name
The work
