SEO that brings in the jobs you want.
We help your business rank on Google Search and Google Maps for the services and suburbs that actually pay the bills. Then we report on enquiries, not vanity numbers.
In plain English
What is SEO, really?
SEO (search engine optimisation) is everything that helps Google understand your business, trust it and show it to the right people. When someone nearby searches for what you do, SEO decides whether they find you or your competitor.
It’s not tricks or keyword stuffing. It’s a fast, well-built website, pages that answer real questions, a strong Google Business Profile and a good reputation across the web. Done well, it keeps bringing in enquiries long after the work is done.
Why it matters
Most clicks go to the first few results. If you’re not there, you’re not in the running.
It works while you’re on the tools
Good rankings bring in enquiries day and night, without paying for every click.
It catches people ready to buy
Someone searching “roof leak repair Southport” already needs you. SEO puts you in front of them at that exact moment.
It builds on itself
Every improvement adds up. The work we do this month still pays off next year.
Does this sound familiar?
If this sounds like you, you’re in the right place.
Competitors outrank you
Businesses that aren’t as good as you are sitting above you on Google.
Traffic without the calls
You get visitors, but they’re searching for things you don’t do or places you don’t go.
Missing from the map
You don’t show up in the map pack for the suburbs you actually service.
No idea what your SEO person does
You get a report full of charts and still can’t tell if it’s working.
What’s included
What we actually do.
SEO isn’t one thing. It’s a handful of jobs that work together. Here’s what’s covered, in plain English.
Technical SEO
We fix what stops Google crawling and trusting your site: speed, structure, indexing, errors and mobile issues.
Keyword and search research
We find the searches your customers actually use, and how likely each one is to turn into work.
Competitor research
We look at who’s winning the searches you want, and why, so we can beat them properly.
On-page SEO
Titles, headings, content and internal links tuned so every page has a clear job.
Content
Service, suburb and helpful guide pages that answer real questions in your voice.
Local SEO
Google Business Profile, reviews, citations and map pack visibility for your service areas.
Authority and link building
Credible links and mentions from local and industry sites. No spammy shortcuts.
How we’re different
Smart behind the scenes. Simple in front of you.
We use modern tools, AI and proven marketing thinking behind the scenes. In front of you, it’s simple: you’ll always know what we’re doing, why we’re doing it and what you’re paying for.
The usual agency
Quokka
Promises #1 rankings
Focuses on enquiries, not vanity rankings. No one can promise #1, so we don’t.
Sends reports full of charts
Plain-English reports: what we did, what changed and what it brought in.
Sells the same package to everyone
Builds a plan around your services, suburbs and competition.
Treats SEO on its own
Joins SEO up with your website, ads and AI search, so it all pulls the same way.
Is hard to get hold of
Gives you a WhatsApp group with the people doing the work.
Tools and technology
The tools behind the work.
Trusted, industry-standard tools, plus AI to speed up research and analysis. We stay across the latest search and platform updates, so you don’t have to.
- Google Search Console
- Google Analytics 4
- Screaming Frog
- Semrush
- Ahrefs
- Bing Webmaster Tools
- PageSpeed Insights
- Lighthouse
- Google Business Profile
- Google Tag Manager
How it works
Simple steps. No surprises.
No mystery, no jargon. Here’s exactly how we’ll work together, step by step.
Audit and research
We check your site, rankings, competitors and the searches that matter, then share what we find in plain English.
Plan
You get a clear roadmap: what we’ll fix, build and improve first, and why.
Fix the foundations
Technical issues, site speed, tracking and your Google Business Profile get sorted early.
Build and improve
Each month we publish, optimise and build authority based on what the data shows.
Report and refine
A plain-English report every month. We double down on what works.
Proof
Real work. Real results.
Every business is different, so we share real stories rather than big promises.
We’d tried SEO before and never really knew what we were paying for. This time it actually made sense, and we started seeing more of the right enquiries coming through.
Tom, Plumbing & Gas Company, Perth WA
10+ years
in digital marketing
Gold Coast
based, working Australia-wide
1 WhatsApp group
per client, with the people doing the work
Plain English
always: no jargon, no smoke and mirrors
Industries
Built around your industry.
Every industry gets searched, compared and chosen differently. Pick yours to see how we approach SEO for businesses like yours.
Builders, roofers, plumbers, electricians, pool builders, renovators, HVAC, solar, landscapers and specialist trades.
Agencies, agents, property managers and developers.
Accountants, lawyers, consultants and advisers.
Banks, insurers, aggregators, brokers and lenders.
Accommodation, food and beverage, travel, transport, recreation and events.
Personal care and beauty, nutrition, fitness and mind-body.
Brands that design, make, distribute and sell clothing, footwear and consumer goods.
Growers, farms, livestock producers and agribusiness.
What we measure
Reported in plain English, every month.
No 40-page reports full of charts. Just the numbers that matter, what we did and what’s next.
Calls and enquiries from organic search
Rankings for the searches that matter
Map pack visibility by suburb
Organic traffic that fits your services
Site health and speed
What we did and what’s next
How it all connects
One joined-up system.
Your customers don’t experience your brand, website, SEO and ads as separate things. So we don’t treat them that way either.
Measure
Improve
Get found
Be the business AI recommends.
Get found
Turn up at the top today, not in six months.
Get understood
A website that gets the phone ringing.
FAQ
SEO, answered.
How long does SEO take to work?
Most businesses see real movement in three to six months, depending on competition and where you’re starting from. Technical fixes and Google Business Profile improvements can help sooner.
Can you guarantee the #1 spot on Google?
No, and be wary of anyone who does. Google decides rankings. What we can promise is honest, careful work focused on the searches that bring in enquiries, and clear reporting on how it’s going.
Will SEO help with AI search too?
Yes. A lot of what helps you rank on Google also helps AI tools find and trust you. We cover the AI side properly in our GEO service, and the two work best together.
Do I need to write the content?
No. We write it, you check it. You know your trade best, so we’ll ask the right questions and turn your answers into pages that rank.
Do I need SEO if I already run Google Ads?
Ads stop the moment you stop paying. SEO keeps working. Most businesses do best with both: ads for enquiries now, SEO so you rely on ads less over time.
How much does SEO cost?
It depends on your goals, your competition and how many areas you cover. We share plans and pricing after a 30-minute call, once we understand your business.
Not sure where to start?
Get an honest SEO audit.
We’ll look at how your business shows up on Google, Maps and AI answers, then walk you through what we’d fix first. Plain English, no obligation.
Prefer a quick chat?
Let’s get you found by the right people.
Start with an honest look at where you stand on Google, Maps and AI answers. We’ll show you what’s holding you back and what we’d do first.