Get found
Get understood
Not sure where to start?
Book a free 30-minute call and we’ll tell you honestly what’s worth doing first.
Book a callAll servicesIndustries we know
An evidence-led plan built around your business, not a template. We work out where your best customers come from, what’s getting in the way and exactly what to do next.
In plain English
It’s a clear plan for who you’re trying to win, why they should choose you, where to reach them and how much to spend. It turns “we should probably do some marketing” into specific actions, budgets and targets.
A good strategy also tells you what not to do. That’s often where the biggest savings are.
Why it matters
Put money behind the channels that bring your best customers, not the loudest sales pitch.
Your website, ads, SEO and team work from one plan and one message.
Clear targets mean you can tell what’s working, and what to stop.
Does this sound familiar?
An SEO person, a Facebook person, a web person, and nobody looking at the whole picture.
You’re not sure what a good result looks like, so it’s hard to know if you’re getting one.
Some months you’re flat out, others the phone goes quiet, and you’re not sure why.
Everyone says you need their thing. You need someone to tell you what actually matters.
What’s included
Every strategy is tailored, but these are the building blocks we work through with you.
Who your best customers are, what they need and how they choose.
What competitors say, where they show up and where they leave gaps.
What makes you the better choice, said simply enough that customers get it.
Every step from first search to signed quote, and where people drop off.
Which channels to use, in what order and why: SEO, ads, social, email and your website.
How much to spend where, based on what each channel can realistically return.
The few numbers that matter, and the setup to measure them properly.
Clear priorities now, with a roadmap for the year ahead.
How we’re different
We use modern tools, AI and proven marketing thinking behind the scenes. In front of you, it’s simple: you’ll always know what we’re doing, why we’re doing it and what you’re paying for.
The usual agency
Quokka
Hands you a template deck
Builds a plan from your data, your customers and your market.
Recommends everything
Tells you what to skip as well as what to do.
Uses strategy as a sales pitch
Gives honest advice, even when it means less work for us.
Lets AI write the plan
Uses AI to speed up research. People make the decisions.
Delivers the plan and disappears
Checks in regularly and adjusts the plan as results come in.
Tools and technology
Trusted, industry-standard tools, plus AI to speed up research and analysis. We stay across the latest search and platform updates, so you don’t have to.
How it works
No mystery, no jargon. Here’s exactly how we’ll work together, step by step.
A deep-dive session on your business, goals, customers and what you’ve tried before.
Customer, competitor and market research, with AI helping us move faster and dig deeper.
Positioning, messaging, channels, budget and KPIs pulled into one clear plan.
We take you through the plan in plain English and agree the priorities together.
Regular check-ins against the plan, adjusting as results come in.
Proof
Every business is different, so we share real stories rather than big promises.
What I appreciated most was that they didn’t try to sell us every service. We worked out what actually made sense for the business first.
Rachel, Renovations Company, Perth WA
10+ years
in digital marketing
Gold Coast
based, working Australia-wide
1 WhatsApp group
per client, with the people doing the work
Plain English
always: no jargon, no smoke and mirrors
Industries
Every industry gets searched, compared and chosen differently. Pick yours to see how we approach marketing strategy for businesses like yours.
Builders, roofers, plumbers, electricians, pool builders, renovators, HVAC, solar, landscapers and specialist trades.
Agencies, agents, property managers and developers.
Accountants, lawyers, consultants and advisers.
Banks, insurers, aggregators, brokers and lenders.
Accommodation, food and beverage, travel, transport, recreation and events.
Personal care and beauty, nutrition, fitness and mind-body.
Brands that design, make, distribute and sell clothing, footwear and consumer goods.
Growers, farms, livestock producers and agribusiness.
What we measure
No 40-page reports full of charts. Just the numbers that matter, what we did and what’s next.
How it all connects
Your customers don’t experience your brand, website, SEO and ads as separate things. So we don’t treat them that way either.
Marketing Strategy
Measure
Improve
Get remembered
Look like the business people already trust.
Get understood
A website that gets the phone ringing.
Get found
Show up when locals search for what you do.
FAQ
A couple of hours of your time, access to your accounts and honest answers about your business. We do the rest.
Usually a few weeks from our first call to walking you through the finished plan.
No. We use AI to speed up research and analysis and to stay across the latest platform changes, but the thinking, judgement and decisions come from experienced people.
Great. A clear plan makes their job easier. We can work alongside them or hand the plan over for them to run.
No. The plan is yours. Many clients ask us to deliver some or all of it, but you can run it with your own team if you prefer.
It depends on the size of your business and how much research is needed. We’ll share options after a 30-minute call.
Not sure where to start?
Tell us where your business is and where you want it to go. We’ll share honest first thoughts on what’s worth doing, and what isn’t.
Prefer a quick chat?
Book a strategy call. We’ll talk about your goals, look at what you’re doing now and tell you honestly where we’d start.