Meta Ads are paid ads on Facebook and Instagram. On Google, you catch people already searching. On Meta, you reach people based on where they live, what they’re into and what they’ve done before, like visiting your website.
That makes Meta great at creating demand, not just catching it. It puts your business in front of people before they need you, so you’re the name they remember when they do.
Who to reach, where and with what message, from new audiences to past website visitors.
02
Creative and copy
Scroll-stopping ads built from your real work and written in your voice.
03
Lead generation campaigns
Instant forms and landing pages that capture good enquiries, not just names.
04
Conversion campaigns
Campaigns optimised for real actions like calls, bookings and quote requests.
05
Retargeting
Reminders for people who visited your site or engaged with your ads.
06
Pixel and Conversions API
Tracking set up properly, so Meta learns from real results and reporting is accurate.
07
A/B testing
We test audiences, creative and offers, then put budget behind what works.
08
Optimisation and reporting
Ongoing tweaks and a plain-English monthly report.
How we’re different
Smart behind the scenes. Simple in front of you.
We use modern tools, AI and proven marketing thinking behind the scenes. In front of you, it’s simple: you’ll always know what we’re doing, why we’re doing it and what you’re paying for.
The usual agency
Quokka
Boosts posts and hopes
Plans every campaign, from audience to follow-up.
Reports likes and reach
Reports cost per lead, lead quality and real enquiries.
Uses generic stock creative
Builds ads around your real work and your voice.
Leaves tracking half set up
Sets up Pixel and Conversions API properly from day one.
Runs Meta on its own
Joins it up with Google Ads, SEO and your website.
Tools and technology
The tools behind the work.
Trusted, industry-standard tools, plus AI to speed up research and analysis. We stay across the latest search and platform updates, so you don’t have to.
Meta Ads Manager
Facebook
Instagram
MPMeta Pixel and Conversions API
Google Analytics 4
Google Tag Manager
Figma
Canva
How it works
Simple steps. No surprises.
No mystery, no jargon. Here’s exactly how we’ll work together, step by step.
The ads finally looked like our business instead of generic stock-standard promos. We started getting better engagement and, more importantly, actual enquiries.
Alex, Northside Landscaping, Melbourne VIC
10+ years
in digital marketing
Gold Coast
based, working Australia-wide
1 WhatsApp group
per client, with the people doing the work
Plain English
always: no jargon, no smoke and mirrors
Industries
Built around your industry.
Every industry gets searched, compared and chosen differently. Pick yours to see how we approach Meta Ads for businesses like yours.
They work well for bigger, planned jobs like solar, pools, renovations and landscaping, and for staying remembered. For urgent jobs, Google usually comes first.
Facebook or Google Ads: which is better?
They do different jobs. Google catches people already searching. Meta reaches people before they search and keeps you remembered. Many businesses do best with both, and we’ll tell you honestly if one makes more sense for you.
Do I need to supply photos and videos?
Real photos of your work perform best, so we’ll ask for what you have and tell you what to capture on your next few jobs.
What budget do I need?
Less than most people think to get started. We’ll recommend a test budget, see what works, then put more behind the winners.
How soon will I see leads?
Campaigns can start bringing in leads within the first couple of weeks. The first month or so is about testing and learning what works best.
Who owns the ad account?
You do. Your ad account, Pixel and data belong to your business.
Not sure where to start?
Get a second opinion on your ads.
We’ll look at your current campaigns, tracking and results, and show you where the easy wins are. Starting from scratch? We’ll look at your market instead.