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Facebook and Instagram ads that keep you top of mind.

Reach the right locals before they even start searching, and stay front of mind until they’re ready to book.

Audience targeting by suburb and interest
Remarketing to people who’ve already visited
Ad creative and copy that sounds like you
Lead forms connected to your inbox or CRM

In plain English

What are Meta Ads?

Meta Ads are paid ads on Facebook and Instagram. On Google, you catch people already searching. On Meta, you reach people based on where they live, what they’re into and what they’ve done before, like visiting your website.

That makes Meta great at creating demand, not just catching it. It puts your business in front of people before they need you, so you’re the name they remember when they do.

Meta Ads in about 60 seconds

Video coming soon

Why it matters

Most people don’t book the first time they see you. Meta keeps you in the picture until they do.

01

Create demand, not just catch it

Reach people who’d want your service but aren’t searching for it yet.

02

Stay remembered

Retargeting keeps you in front of people who’ve already shown interest.

03

Show, don’t tell

Photos and videos of your real work build trust faster than any headline.

Does this sound familiar?

If this sounds like you, you’re in the right place.

01

Boosted posts that go nowhere

You’ve hit “boost” a few times and got likes from people three states away.

02

Leads that never answer

Plenty of form fills, but most never pick up the phone.

03

Visitors who never come back

People check out your website, leave and forget you exist.

04

Ads that don’t sound like you

Stock photos and salesy copy that make you look like everyone else.

What’s included

What we actually do.

Good Meta advertising is more than ads. It’s strategy, creative, tracking and follow-up working together.

01

Strategy and audiences

Who to reach, where and with what message, from new audiences to past website visitors.

02

Creative and copy

Scroll-stopping ads built from your real work and written in your voice.

03

Lead generation campaigns

Instant forms and landing pages that capture good enquiries, not just names.

04

Conversion campaigns

Campaigns optimised for real actions like calls, bookings and quote requests.

05

Retargeting

Reminders for people who visited your site or engaged with your ads.

06

Pixel and Conversions API

Tracking set up properly, so Meta learns from real results and reporting is accurate.

07

A/B testing

We test audiences, creative and offers, then put budget behind what works.

08

Optimisation and reporting

Ongoing tweaks and a plain-English monthly report.

How we’re different

Smart behind the scenes. Simple in front of you.

We use modern tools, AI and proven marketing thinking behind the scenes. In front of you, it’s simple: you’ll always know what we’re doing, why we’re doing it and what you’re paying for.

The usual agency

Quokka

Boosts posts and hopes

Plans every campaign, from audience to follow-up.

Reports likes and reach

Reports cost per lead, lead quality and real enquiries.

Uses generic stock creative

Builds ads around your real work and your voice.

Leaves tracking half set up

Sets up Pixel and Conversions API properly from day one.

Runs Meta on its own

Joins it up with Google Ads, SEO and your website.

Tools and technology

The tools behind the work.

Trusted, industry-standard tools, plus AI to speed up research and analysis. We stay across the latest search and platform updates, so you don’t have to.

  • Meta Ads Manager
  • Facebook
  • Instagram
  • Meta Pixel and Conversions API
  • Google Analytics 4
  • Google Tag Manager
  • Figma
  • Canva

How it works

Simple steps. No surprises.

No mystery, no jargon. Here’s exactly how we’ll work together, step by step.

01

Review

We look at your current ads, tracking, audiences and results, if you have them.

02

Strategy

Audiences, offers and creative ideas mapped to your goals and budget.

03

Set up and create

Tracking, campaigns, ads and landing pages built and checked.

04

Launch and test

We go live, test what works and cut what doesn’t.

05

Optimise and report

Weekly tweaks, a plain-English monthly report and clear next steps.

Proof

Real work. Real results.

Every business is different, so we share real stories rather than big promises.

The ads finally looked like our business instead of generic stock-standard promos. We started getting better engagement and, more importantly, actual enquiries.

Alex, Northside Landscaping, Melbourne VIC

10+ years

in digital marketing

Gold Coast

based, working Australia-wide

1 WhatsApp group

per client, with the people doing the work

Plain English

always: no jargon, no smoke and mirrors

Industries

Built around your industry.

Every industry gets searched, compared and chosen differently. Pick yours to see how we approach Meta Ads for businesses like yours.

01

Builders, roofers, plumbers, electricians, pool builders, renovators, HVAC, solar, landscapers and specialist trades.

02

Agencies, agents, property managers and developers.

03

Accountants, lawyers, consultants and advisers.

04

Banks, insurers, aggregators, brokers and lenders.

05

Accommodation, food and beverage, travel, transport, recreation and events.

06

Personal care and beauty, nutrition, fitness and mind-body.

07

Brands that design, make, distribute and sell clothing, footwear and consumer goods.

08

Growers, farms, livestock producers and agribusiness.

What we measure

Reported in plain English, every month.

No 40-page reports full of charts. Just the numbers that matter, what we did and what’s next.

01

Cost per lead

02

Lead quality, not just volume

03

Cost per acquisition (CPA)

04

Return on ad spend (ROAS)

05

Reach in your service areas

06

Which ads and audiences work best

How it all connects

One joined-up system.

Your customers don’t experience your brand, website, SEO and ads as separate things. So we don’t treat them that way either.

Get found

Turn up at the top today, not in six months.

Get remembered

Look like the business people already trust.

Get understood

A website that gets the phone ringing.

FAQ

Meta Ads, answered.

They work well for bigger, planned jobs like solar, pools, renovations and landscaping, and for staying remembered. For urgent jobs, Google usually comes first.

They do different jobs. Google catches people already searching. Meta reaches people before they search and keeps you remembered. Many businesses do best with both, and we’ll tell you honestly if one makes more sense for you.

Real photos of your work perform best, so we’ll ask for what you have and tell you what to capture on your next few jobs.

Less than most people think to get started. We’ll recommend a test budget, see what works, then put more behind the winners.

Campaigns can start bringing in leads within the first couple of weeks. The first month or so is about testing and learning what works best.

You do. Your ad account, Pixel and data belong to your business.

Not sure where to start?

Get a second opinion on your ads.

We’ll look at your current campaigns, tracking and results, and show you where the easy wins are. Starting from scratch? We’ll look at your market instead.

Prefer a quick chat?

Let’s get you remembered by the right people.

Start with an ad account review. We’ll look at your current ads, tracking and results, and show you where the easy wins are.