Get found
Get understood
Not sure where to start?
Book a free 30-minute call and we’ll tell you honestly what’s worth doing first.
Book a callAll servicesIndustries we know
Get in front of people searching for your services right now. We build properly tracked campaigns around the jobs you want and keep cutting what doesn’t work.
In plain English
SEM (search engine marketing) means paying to appear on Google when people search for what you sell. You choose the searches, write the ads and only pay when someone clicks.
But the click is only the start. A good campaign looks after the whole journey, from the search someone types to the sale at the end.
Why it matters
Ads can start bringing in enquiries soon after they go live.
Set your budget, choose your areas and adjust any time.
With proper tracking, you can see exactly what each enquiry costs.
Does this sound familiar?
You’re paying for clicks from people after DIY tips, jobs or the wrong suburb.
Ads send people to your homepage, and they leave without getting in touch.
Calls and forms aren’t tracked properly, so every decision is a guess.
Your campaigns were set up years ago and nobody has touched them since.
What’s included
We only use the campaign types that make sense for your business. Here’s what that can include.
Ads on Google search results for the services and areas that bring the best work.
Google’s AI-driven campaigns across Search, Maps, YouTube and more, set up with the right guardrails.
Product ads with images and prices, for businesses that sell online.
Visual ads across websites, YouTube, Gmail and Discover to build awareness.
Video ads that put your business in front of the right local audiences.
Reminders for people who’ve already visited your website.
Calls, forms and bookings tracked properly, so we optimise for enquiries, not clicks.
Pages built for one job: turning a click into an enquiry.
How we’re different
We use modern tools, AI and proven marketing thinking behind the scenes. In front of you, it’s simple: you’ll always know what we’re doing, why we’re doing it and what you’re paying for.
The usual agency
Quokka
Optimises for clicks
Optimises for enquiries, qualified leads and sales.
Sends traffic to your homepage
Builds landing pages that match each ad.
Sets it and forgets it
Cleans up search terms weekly and keeps testing.
Reports impressions and click rates
Reports cost per lead, CPA, conversions and ROAS.
Keeps hold of your account
Makes sure your account and data always stay yours.
Tools and technology
Trusted, industry-standard tools, plus AI to speed up research and analysis. We stay across the latest search and platform updates, so you don’t have to.
How it works
No mystery, no jargon. Here’s exactly how we’ll work together, step by step.
We review your account, tracking and results, or your market if you’re starting fresh.
Keywords, competitors, budgets and the campaign types that suit your business.
Campaigns, ads, tracking and landing pages set up and checked.
We go live, watch closely and cut wasted spend early.
Weekly improvements and a plain-English monthly report.
Proof
Every business is different, so we share real stories rather than big promises.
I used to open Google Ads and immediately close it again. Now I actually understand where the budget is going and what we’re getting back from it.
Mia, Physio Clinic, Sunshine Coast QLD
10+ years
in digital marketing
Gold Coast
based, working Australia-wide
1 WhatsApp group
per client, with the people doing the work
Plain English
always: no jargon, no smoke and mirrors
Industries
Every industry gets searched, compared and chosen differently. Pick yours to see how we approach Google Ads for businesses like yours.
Builders, roofers, plumbers, electricians, pool builders, renovators, HVAC, solar, landscapers and specialist trades.
Agencies, agents, property managers and developers.
Accountants, lawyers, consultants and advisers.
Banks, insurers, aggregators, brokers and lenders.
Accommodation, food and beverage, travel, transport, recreation and events.
Personal care and beauty, nutrition, fitness and mind-body.
Brands that design, make, distribute and sell clothing, footwear and consumer goods.
Growers, farms, livestock producers and agribusiness.
What we measure
No 40-page reports full of charts. Just the numbers that matter, what we did and what’s next.
How it all connects
Your customers don’t experience your brand, website, SEO and ads as separate things. So we don’t treat them that way either.
Measure
Improve
Get found
Show up when locals search for what you do.
Get remembered
Be the name they remember when they’re ready.
Get understood
A website that gets the phone ringing.
FAQ
It depends on your trade and area. We’ll look at search volume and competition, then recommend a starting budget that gives you real data without burning money.
Ads can start bringing in enquiries within days of going live. The first month or two is about learning what works and tightening things up.
Sometimes. It can work well, but it needs good tracking and clear guardrails. We’ll only use it where it makes sense for your goals.
Ads bring in enquiries quickly. SEO builds over time and keeps paying off. Many businesses use ads now while SEO grows, so they rely on ads less later.
We’ll tell you straight away, explain why and change course. If ads aren’t right for your business, we’ll say so.
You do. Your ad account and its history belong to your business.
Not sure where to start?
We’ll review your account, tracking and spend, and show you what’s working, what’s wasted and what we’d change first.
Prefer a quick chat?
Start with a Google Ads audit. We’ll look at your account, tracking and spend, and show you where the money is leaking.