Hospitality and tourism
Dubai Bakery
A Dubai bakery café had a great product but wasn’t being found online. We combined web design, SEO and GEO to improve its visibility, local search presence and customer discovery.
Be the answer when people ask AI who to call.
More people now ask ChatGPT, Gemini, Claude, Perplexity and Google’s AI Overviews for recommendations. We make sure those tools know who you are, trust what they find and mention you by name.
AI visibility check across the big tools
Content structured for AI answers
Reviews, listings and mentions that build trust
Tracking where and how you show up
In plain English
What are GEO and AEO?
Search has changed. Instead of scrolling through links, more people now ask ChatGPT, Gemini, Claude, Perplexity, Copilot or Google’s AI Overviews and AI Mode for a straight answer, and often a recommendation.
GEO (generative engine optimisation) is how you get mentioned in those answers. AEO (answer engine optimisation) is how you become the clear, quotable answer to a specific question. Both come down to the same thing: making your business easy for AI to understand, trust and cite.
Why it matters
The search journey has a new first step: asking AI. If AI doesn’t know you, you’re left off the shortlist.
01
Shortlists happen before the click
AI answers often name just a few businesses. People call from that list without visiting ten websites.
02
AI rewards clarity
Businesses with clear, consistent, well-structured information are easier for AI to recommend.
03
Early movers get the head start
Most local businesses haven’t started yet. Getting it right now is easier than catching up later.
Does this sound familiar?
If this sounds like you, you’re in the right place.
01
AI recommends your competitors
Ask ChatGPT who’s good in your area and someone else gets named.
02
AI gets your details wrong
Old services, wrong areas or missing information mean AI can’t confidently recommend you.
03
Your website is hard for AI to read
Key facts like services, areas and prices are buried, vague or missing.
04
You don’t know where you stand
There’s no Search Console for AI, so most businesses have no idea how they show up.
What’s included
What we actually do.
GEO builds on good SEO and adds the work AI tools care about most: clarity, structure and trust.
01
AI visibility audit
We ask the AI tools the questions your customers ask and record who gets mentioned, how and why.
02
Entity clarity
Your business name, services, locations and details made clear and consistent everywhere, so AI knows exactly who you are.
03
Structured, answer-ready content
Clear pages and FAQs that answer real questions directly, in a way AI can quote.
04
Schema markup
Behind-the-scenes code that labels your business, services, reviews and FAQs for search engines and AI.
05
Citations and authority
Accurate listings, reviews and mentions on the trusted sites AI relies on.
06
AI visibility monitoring
Regular checks across the major AI tools, so you can see your visibility change over time.
07
Joined up with SEO
GEO and SEO share the same foundations, so we run them together instead of you paying twice.
How we’re different
Smart behind the scenes. Simple in front of you.
We use modern tools, AI and proven marketing thinking behind the scenes. In front of you, it’s simple: you’ll always know what we’re doing, why we’re doing it and what you’re paying for.
The usual agency
Quokka
Treats AI search as a gimmick
Treats it as a real, growing part of how people choose.
Sells “AI hacks”
Builds clarity, authority and trust, which is what AI actually rewards.
Can’t show where you stand
Tracks your mentions across the major AI tools and reports them simply.
Runs it separately from SEO
Takes one joined-up approach across Google and AI answers.
Buries you in jargon
Speaks plain English. You’ll always know what we’re doing and why.
Tools and technology
The tools behind the work.
Trusted, industry-standard tools, plus AI to speed up research and analysis. We stay across the latest search and platform updates, so you don’t have to.
- ChatGPT
- Gemini
- Claude
- Perplexity
- Microsoft Copilot
- Google AI Overviews
- Google Search Console
- Semrush
- Schema.org
How it works
Simple steps. No surprises.
No mystery, no jargon. Here’s exactly how we’ll work together, step by step.
01
AI visibility check
We test the questions your customers ask across the major AI tools and see who gets named.
02
Find the gaps
We compare what AI says about you with what it should say, and what your competitors do better.
03
Fix the foundations
Clear business details, schema, listings and consistent information across the web.
04
Create answer-ready content
Pages and FAQs that answer real questions clearly and quotably.
05
Monitor and improve
Regular checks and plain-English updates as AI search keeps changing.
Proof
Real work. Real results.
Every business is different, so we share real stories rather than big promises.
We wanted to make sure people could find us wherever they were searching, not just on Google. It feels like we’re preparing for what’s next rather than catching up later.
Sophie, Dental Studio, Gold Coast QLD
10+ years
in digital marketing
Gold Coast
based, working Australia-wide
1 WhatsApp group
per client, with the people doing the work
Plain English
always: no jargon, no smoke and mirrors
Industries
Built around your industry.
Every industry gets searched, compared and chosen differently. Pick yours to see how we approach AI search for businesses like yours.
01
Builders, roofers, plumbers, electricians, pool builders, renovators, HVAC, solar, landscapers and specialist trades.
02
Agencies, agents, property managers and developers.
03
Accountants, lawyers, consultants and advisers.
04
Banks, insurers, aggregators, brokers and lenders.
05
Accommodation, food and beverage, travel, transport, recreation and events.
06
Personal care and beauty, nutrition, fitness and mind-body.
07
Brands that design, make, distribute and sell clothing, footwear and consumer goods.
08
Growers, farms, livestock producers and agribusiness.
What we measure
Reported in plain English, every month.
No 40-page reports full of charts. Just the numbers that matter, what we did and what’s next.
01
How often AI tools mention you
02
Which questions you show up for
03
How accurately AI describes you
04
Your share of mentions against competitors
05
Enquiries that found you through AI
06
Organic search visibility alongside it
How it all connects
One joined-up system.
Your customers don’t experience your brand, website, SEO and ads as separate things. So we don’t treat them that way either.
05
Measure
06
Improve
Get found
Show up when locals search for what you do.
Get understood
A website that gets the phone ringing.
Get remembered
Look like the business people already trust.
FAQ
GEO & AI Search, answered.
Is GEO just SEO with a new name?
Not quite. They overlap, but AI tools choose sources differently to Google’s regular results. GEO focuses on being quoted and recommended, not just ranked.
What’s the difference between GEO and AEO?
GEO is about being mentioned and recommended in AI-generated answers. AEO is about being the clear, direct answer to a specific question, in AI tools and in Google’s own answer boxes. We cover both.
Can you guarantee ChatGPT will recommend us?
No one can, and be wary of anyone who says they can. What we can do is make you the most credible, clearly described option, which is exactly what these tools look for.
Which AI tools do you check?
ChatGPT, Gemini, Claude, Perplexity, Microsoft Copilot and Google’s AI Overviews and AI Mode. We keep the list current as new tools pick up users.
Is it worth it for a local business?
Yes, especially if your customers research before they book. It’s early days, so the businesses that move now get a head start.
Do I need SEO as well?
Usually, yes. AI tools lean heavily on the same signals as Google: a clear website, good content and a strong reputation. That’s why we run them together.
Not sure where to start?
See what AI says about you.
We’ll ask the major AI tools the questions your customers ask and show you who gets recommended, and what we’d fix first. No obligation.
Prefer a quick chat?
Let’s make sure AI knows who you are.
Start with an AI visibility check. We’ll show you what the major AI tools say about your business today, and what we’d fix first.